Ever wonder exactly what people mean when they say ‘clean beauty’? It’s a pretty hot topic these days but, the truth is, there isn’t necessarily a definition that everyone agrees on.
The personal care industry is basically unregulated. Which means that most of the terms you see flying around, such as ‘all-natural’ or ‘green’ or ‘eco’ or ‘clean’ don’t have any stringent requirements to meet. They – the beauty industry – can kinda say whatever they want. It’s called ‘greenwashing’. And it allows them to make big bucks off of our desire for safer products, even if they’re not actually providing them.
Did you know that there are approximately 80,000 synthetic chemicals swirling around us in the world? Most of them have not been studied for safety. The European Union has actually banned about 1,500 of them from being used in personal care products as a result of safety concerns. Those concerns mostly revolve around endocrine (or hormone) disruption, irritation, allergies and cancer. Guess how many the U.S. has banned? Approximately 30. Yes, a measly .02% of what our European neighbors have banned.
I mean, the last time the U.S. passed a major law regulating the industry was 1938! That’s like, 80 years ago!
Bridget and I have been interested in clean beauty for years now. It’s one of those things that once you realize what’s going on, it’s really hard to go back. Once you start to understand just how messed up it is, you really want to vote with your dollars and start protecting yourself.
But how do we do that with this greenwashing business going on?
How can we tell what is actually safe and what’s not? It all depends on the ingredients, really. Some ingredients we know are linked to health issues. Some are not. Not all chemicals are bad and not all ‘natural’ ingredients are good. (Hello, lead.)
It can get a little confusing though. And it’s honestly really annoying to have to read every, single, hard-to-pronounce ingredient on the back of your body lotion. We get that. Which is why we’ve created our free Clean Beauty Guide to help you sort through the nonsense, especially if you’re new to this.
We’ve rounded up the top ingredients that the experts agree we should all avoid. And we’ve created a quick guide to help you avoid them and make better decisions while shopping. And finally, we’re sharing a list of all the stuff we personally use if that’s just easier for you and you want some recos.
It’s all right here in our Clean Beauty Guide. (Which is totally free). If that’s something you’re interested in, just pop your name in and we’ll email it over to you.
We wanted to make it easier for women everywhere to choose safer products. Because honestly, with the raging success of the clean beauty industry, there are so many safe, high-performing, affordable options on the shelves these days. There’s no reason any woman should be compromising her health in the name of beauty.
What are your favorite clean beauty products? Share some recos in the comments below!